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Why Market Size Is Not the Same as Market Access
A practical note on why demand estimates are incomplete without route-to-market, buyer access and competitor context.
Read FeaturedWhy Market Size Is Not the Same as Market Access
A practical note on why demand estimates are incomplete without route-to-market, buyer access and competitor context.
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Building Supplier Shortlists Without False Confidence
How procurement teams can move from broad supplier lists to evidence-ranked shortlists without overstating confidence.
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